2026
Editorial design for a property brochure introducing Segue, a restored historic broadcasting house in Budapest. The design draws on the building's Bauhaus-era architecture, using oversized typographic compositions that fragment and layer across spreads, with restrained body text and photographic pairings that let the building speak. Produced in multiple cover variants, the publication sits somewhere between a property document and an art object.
2026
A brand identity for a new forest school built around the idea of unstructured, outdoor discovery. The visual system uses a bold, modular mark, an energetic colour palette of coral, acid yellow and pink, and a confident typographic voice. Applied across wayfinding, packaging, campaign materials and a "Treasury Box" for children to collect and keep.
2026
A rebrand for a beloved Italian deli on the Lombardkade in Rotterdam, previously trading as Little Italy. The new name, Noi, Italian for "us" repositions the shop around its real character: communal, candid, unapologetically neighbourhood. The identity pairs a bold condensed wordmark with a sticker-style logo device, a palette rooted in tomato red and sage, and copy that sounds like the person behind the counter actually wrote it.
2026
A visual identity and end-to-end UX/UI for a meal kit delivery service and its group dinner decision tool, Pick. The design balances warmth and practicality. Organic shapes, a considered palette of ink navy, warm off-white and gold, and a flow that guides households from mood to meal in a handful of taps. Research included user flow mapping, card sorting and thumbnail sketching before moving into high-fidelity screens.
I spent years finding the right person for the right place. Now I'm finding my own. With a background in psychology and a career spent in people and recruitment, I have a natural instinct for understanding what makes someone or something truly connect. Now channelling that same curiosity into graphic design, I'm drawn to editorial, branding and the craft of bringing ideas together. Outside of work, I throw ceramics on a pottery wheel and find inspiration in architecture and art, a reminder that the best design is always organised on the outside, and deeply human underneath.
2026
VU Amsterdam - MSc Human Resource Managent
2017-2019
VU Amsterdam - BSc Psychology
2014-2017
Palm
2024-now
Riddle
2024
Juni
2022-2023
Amberscript
2021
bunq
2020-2021
IMC Trading
2019